The world is digital now. Every business needs a website or a mobile application. If you don't have a website, you are surely losing out on opportunities for your business. And if your website has a slack spine this can affect your reputation and marketing strategies.
This makes UX design a critical topic for everyone.
So, What Is UX Design?
UX (User Experience) Design of a product is the technique of studying the users' mindset, and the emotions they feel when using a product; and then applying that knowledge to design a product experience that meets their needs and expectations.
Many assume that UX design means just presenting a beautiful website with great content but it does not stop there. A good UX design also focuses on the user personas, their feelings and behaviour traits.
How do you do a good UX design?
A good UX fulfils the following questions positively.
If the answer is YES for all these questions then voila! You have created a good UX design.
Next let's look at Why We Need A Good UX Design?
Here are some statistics that illustrate users' little patience with subpar experiences, and just how important they find positive ones.
Now let's look at the role of UX designer.
A UX designer needs to analyze the product, who the users are, what they need from the product and how they will feel while using this product. Their responsibilities include -
Having empathy for the user is great for UX designers. As they need to view the product through the user's eyes. But their skillset shouldn't end there. They should also have skills such as -
UX designers need to stay updated with changing trends to adjust their products accordingly. It is imperative they do so to stay relevant in this fast evolving world.
That's all on the basics of UX design and role of a UX designer. Until next time.