The internet makes everything available to us today. 48% of the people find the website’s design to be the most telling factor about the credibility of the company. 

To create a successful UX for a website, best practices are centred around the end-user. It includes a comprehensive analysis of the site's efficiency and usability. Some ways to improve a website’s UX are:

1.Website Optimization

When a page takes too long to load, users of the web become frustrated. Mobile devices have enabled people to access content on many different platforms around the world. 53% of people will leave your application if its load time exceeds 3 seconds. The loss of sales caused by slow websites is estimated at $2.6 billion per year.

It is equally important to develop and maintain the site as it is to design it.

A good website's performance helps improve:

• A user's experience, obviously
• Optimizing search engines
• Achieving your conversion goals

Better-optimized websites make more money.

It is possible to get information about your page speed free of charge from Google. Furthermore, Google will suggest ways to improve your loading time on Desktop and Mobile. 

If you want to improve your page speed, compress all your images before you upload them. Using websites like compressor.io can help you dramatically speed up your web pages since image files are one of the leading causes of a slow page speed.

2.Using White Space Properly

Your website design needs to reflect your expertise or the quality of your product.

White space between paragraphs and in the left and right margins increases comprehension by 20%, according to research

White space means 

• Users should be more interactive
• The page now looks better
• Having enough white space around your CTAs makes it easier for you to highlight them.

It is easier to scan and focus when the page is divided into clearly defined sections.

You can also designate sections with different backgrounds, images, and other design elements.

3.Use Pictures Efficiently

Visuals are appealing to all of us. We're more likely to look at photos, videos, GIFs, and drawings than any text on a page, no matter how good it is. Studies reveal that users spend more time looking at photos of people than they do reading content on the ‘About Us ’  page. As a result, you should incorporate great visuals as much as you can on your website.

Articles containing relevant images have 94% more views than articles without any images on average. So choose relevant images with the use of search-optimized captions and metadata.

4.Usage Of Attractive Call To Action Buttons

When you're focusing on big-picture elements like page layout, look, and feel, it is easy to forget about calls to action. In spite of that, calls to action are such an important part of your website design that they deserve special attention.

Visual cues are already used by your customers to identify which content is important to them. You can improve the navigation of your website by adding action words (CTAs) to the CTA, so users can find exactly what they're looking for on your website.

Using red CTA buttons can produce a 32.5% boost in conversion rates, but using red ones will result in a 21% increase. This is an enormous difference for your website, right there! In addition, if you want your CTAs to be game-changing, make sure to include actionable words like discover, start, learn, etc.

5.Your Enemy-404

404 errors (page not found) are not penalized severely by search engines, but a user might. Whenever a user approaches a link or an image, they expect to be taken to the next place they want to go.

A 404 error page is annoying to your users, and they may choose not to spend their time on your website (when they could go somewhere else for a faster solution). In addition to slow load times, users who encounter 404 errors are also extremely frustrated and their journey is completely disrupted.

Setting up Google Webmaster tools on your website will allow you to check crawl errors for 404s. This site can be useful.

You can also offer an option to return to the website when your user lands on a 404.

Pixar 404 page uses clever UX, wit or stunning design to soften the irritation of finding yourself in the wrong place as well as makes it shareable.

Till Next Time.