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5 Common Mistakes In

UX Design

In a business, The customer’s perception is your reality”. Every contact we have with a customer decides whether or not they’ll come back. A loyal customer is worth up to ten times their initial purchase. You can gain loyal customers only by giving our customers a satisfactory user experience.


So what are the common mistakes that you should avoid during UX design?


1. Not Giving Importance to the User's Mental Model

Mental models in UX design refer to what a user believes about how an experience works. As a result of past interactions with other products, sites, and applications, mental models are built in the user's brain. So a user will have a problem if a product doesn't match their mental models. Sometimes designers take their own conceptual model (that is how the designer views the product) and give the user’s mental model less consideration. This mismatch may lead to the user’s disappointment about the product. So a UX designer should always think in a user-centric way.


2. Using Complicated Design And Navigation

New features can make a site or app different from others. But at the same time, it is not mean that the users will understand and like them. It may confuse them and make their experience complex. Complex navigation often leads to frustration, making users uninstall the app.


The users should find what they desire with ease. Keep innovation away from the backbone elements that does not help the users navigate the site quickly and habitually.


For example, if you look at the below example. The user tends to habitually look right for the next action. But as he clicks the button to the right, it resends OTP.

This is not only an example of poor UX but it is also increases operations cost for the company. These are the kind of complicated designs that you need to avoid.

3. App is Highly Time Consuming

If your app is time consuming, it's going to discourage your users. The most important factor which makes an app time consuming is load time.


The longer the load/reload time, the more frustrated and discouraged the users are. Page reloading time directly impacts bounce rates. According to the study, the bounce rate increases by 32% if the reload time of an app increases by 1 to 3 seconds.

4. Neglecting Good Content

The king of the internet is still content. As users seek credible and reliable information on the web, content has become more and more important. A good UX designer should build any application's feature around the content it serves.


If you are not already paying enough importance to content, here are some pro-tips.

  • Good quality content and presentation is what users like and talk about.
  • Creative content and presentation is only good if it leads users through the sales funnel.

5. Not a Responsive Design

A responsive web design should adapt and change quickly based on the device that is being used. Increasingly, people browse the web using mobile devices. This means that your site needs to look good on all screen sizes to provide a seamless experience across different devices. According to Google, 90% of people move between devices constantly to accomplish a goal. If you have a website that looks good and has efficient functionality only on desktop, you may lose a huge market. Google provides a test to consider a website user-friendly.

If Google says fail, then your website is not responsive on mobile devices. Take the AICTE site for an example.

I would like to conclude by saying, Make your customers the hero of your UX story. This will help yo avoid the common mistakes.

Until next time.

AuthorSubiksha M
Subiksha is a freelance writer. She studies computer system and design. She spends most of her free time challenging herself by trying out new things, dancing or vibing to good music.

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